Why Outdoor

bullfrog Outdoor Advertising


Billboards offer the greatest return on your marketing dollar. Based on CPM (cost per thousand) or CPP (cost per rating point), billboard advertising is one of the most cost-effective components of your marketing program.


Did you know?*

  • More than 85 percent of Americans believe billboards are helpful to travelers.

  • More than 80 percent of Americans agree that billboards help create jobs and attract new customers to business (an increasing trend).

  • More than 83 percent believe that billboards are informative, an increasing trend.

The Benefits of Outdoor – Count the Ways

  • No barriers to viewership. Everyone who passes your billboard sees it. Because it stands alone, your billboard breaks through the usual advertising clutter.

  • Frequency. Americans spend more than 100 hours each year commuting the same route to and from work, which doesn’t include time spent driving for other reasons.

  • Cost-effective. Provides more impressions per advertising dollar than any other medium.

  • Available 24/7. Your billboard is always there—the channel can’t be changed, page flipped, or magazine thrown away. Your brand is continuously strengthened.

  • Size. The physical size of a billboard commands attention (larger than Charlie’s first apartment).

  • Color. With endless possibilities, billboards are a blank canvas ready for dramatic images that draw attention to the message.

  • Brevity. Your message is delivered in a concise burst of essential information.

And the number one reason for doing business with Bullfrog Outdoor… the opportunity to do business with Charlie Bullfrog.

*Outdoor Advertising Association of America, Inc. study analyzing the collective results of major public opinion polls conducted over 30 years that includes responses from more than 26,000 Americans.

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220 Club Course Drive
Fort Wayne, IN 46814